"Discover how Startups like Cursor, Lovable, Perplexity surpassed $100M ARR in record time."
I've spent 200+ hours listening to 150 podcast episodes of founders of the Fastest 0-$100M ARR startups and extracted the best patterns, insights, hacks - so you don't have to. From PMF, GTM to Hiring, Scaling and Fund raising - discover the exact strategies used by the fastest growing startups in 2025.
What Early Readers Are Saying
Real insights from founders, investors, and strategists who've already applied these lessons.
"The PMF missteps hit me hardest. ElevenLabs only found product-market fit once they pivoted to TTS, and it mirrored my own journey. I used their 'problem-led pivot' framework and finally stopped chasing the wrong users."
Priya S.
Marketplace Founder
"The real power of the $100M ARR Secrets isn't one story, it's the pattern recognition. When you read 20 different paths to $100M+, you start to see the same moves repeated. That's something you can't unsee."
Elena P.
Product Strategist
"We were stuck at $1M ARR for almost a year. The Replit + Perplexity growth loop examples gave me the missing mental model. We built a lightweight referral loop inspired by Perplexity's shareable answers, and in 3 weeks our activation doubled."
Melissa R.
Growth Lead at B2B SaaS
"As an investor, this bundle reshaped my diligence process. The Scale AI case showed me how 'owning the unsexy work' creates defensibility, and the Glean story reminded me founders must master GTM themselves. Now, when I look at decks, it's made my filters sharper."
Michael T.
Angel Investor
Volume I - Startups
This is a compilation of the best ideas I discovered by listening to all the podcasts of the founders of the top 10 fastest to reach $100M ARR startups.
- Claude — the AI company fastest to reach $500M ARR, now over $1.5B ARR
- Perplexity — an AI answer engine that hit $100M ARR in 2 years
- Cursor — a forked VS Code tool that reached $300M ARR in 2 years
- Lovable — an AI app builder that shot to $100M ARR in only 8 months
- Replit — a coding startup went from $10M to $100M ARR in just 6 months
- Figma — a 24-year-old built a $20B design platform in a saturated market
- Scale AI — a $1.5B ARR company built by a 19-year-old
- ElevenLabs — an AI voice startup that crossed $100M+ ARR in 3 years
- Synthesia — an AI video platform that scaled to $100M ARR in 3 years
- Deel — a payroll startup that reached $1.5B ARR in 5 years
- Harvey — an AI legal startup that reached $100M ARR in 3 years
Many other startups like MidJourney or Runway have also grown incredibly fast — but whose founders have not had public interviews. We're curating the ones that do and making the best effort to distill the valuable insights that could help other startup founders. We're soon adding Abridge, Invideo and others. As a customer, you'll get the free update when more startups are added.
Volume II - Startups
The next wave of fastest-growing startups that achieved remarkable ARR milestones and valuations in record time.
- Mercor — an AI hiring marketplace that rocketed to a $2B valuation within 2 years
- Glean — an enterprise AI search & agent platform that hit $100M ARR in 3 years
- Surge AI — a bootstrapped startup generating $1.2B ARR
- Wiz — a cloud security company that went from $1M to $500M ARR
- Vercel — a cloud platform that crossed $200M ARR at an $8–9B valuation
- Decagon — a customer support AI startup that reached $1.5B valuation under 2 yrs
- Together AI — an open-source AI infrastructure that's projected to do $120M ARR
- Cohere — an enterprise AI company at ~$100M ARR with a $6.8B valuation
- Cribl — a data observability startup surpassing $200M ARR at a $3.5B valuation
- Bolt — an AI coding platform that scaled from $0 to $40M ARR in just 5 months
These companies represent the next generation of AI and enterprise software leaders, each achieving remarkable growth metrics and valuations that demonstrate the power of focused execution and market timing. Combined with Volume I, you now have insights from 20 total startups.
Sample: Cluely Playbook
Podcasts: The Untapped Goldmine of Secrets
Books are valuable, but most of them look backwards refer to case studies that might not mean much to tech founders in the fast moving sectors.
Podcasts are different. They’ve quietly become the ultimate resource for discovering what’s working now.
Founders, often speaking candidly and motivated to give back to the community, share some of their most incredible secrets in these long-form conversations — sometimes even things that, from a competitive angle, you’d think they’d keep to themselves.
In this format, you hear exactly how the fastest-growing startups really operate: the pivots they made, the distribution hacks they used, and the counterintuitive bets that paid off. It’s raw, timely, and often more revealing than it was supposed to be.
But there’s a problem:
- Podcasts often run 1–2 hours long.
- Each one contains maybe 2–3 real insights.
- AI summaries give you the gist, but not the critical nuance that makes strategies actionable.
As a founder, you don’t have the time to sift through 200+ hours (150+ Founder Episodes) of talks, interviews, and podcasts. I’ve already done that heavy lifting.
What I Did
- Listened to 200+ hours (150+ Founder Episodes) of founder podcasts and talks.
- Used Ai to scrape maximum knowledge from other podcasts
- Extracted only the best ideas that truly mattered. (about 2%)
- Organized insights into clear lessons with:
- Proof/Case → direct quotes or stories from the founder.
- Why It Works → the principle behind the strategy.
- Action Step → how you can apply it.
The result is a practical collection of lessons from founders of companies like Cursor, Replit, Figma, Deel, Perplexity, ElevenLabs, and others which might be instrumental for the next phase of your growth.
Inside $100M ARR Secrets
- Getting Started → how they picked ideas, handled pivots, and found conviction.
- Product & PMF → design decisions, UX focus, and validation loops.
- Growth & GTM → how they acquired their first 1,000 customers and engineered distribution.
- Sales & Monetization → founder-led sales, pricing moves, enterprise expansion.
- Scaling & Culture → building the right teams and systems at speed.
- Fundraising → narratives and investor strategies that accelerated momentum.
Some of the things you'll learn
- Figma talked about how they resisted early pressure to launch fast, and instead spent years refining multiplayer design collaboration until it felt magical — then scaled on the back of word-of-mouth adoption.
- Cursor explained how they forked VS Code, the editor millions of developers already loved, and layered AI deeply into the workflow rather than trying to build a brand-new IDE from scratch.
- Replit shared how they grew by obsessing over young coders and hobbyists first, turning them into champions who fueled viral community-driven adoption.
- Deel revealed how they leaned into compliance and payroll complexity — the “boring” stuff — to build trust and win enterprise customers globally.
- Perplexity showed how they positioned themselves as an “answer engine” rather than a generic chatbot, carving out a clear identity in a crowded AI market.
- ElevenLabs described how they focused on voice quality above everything else, which earned them attention from creators and media companies early on.
Get $100M ARR Startup Hacks — $197 today
- 20 $100-500M ARR Startup Playbooks
- Instant download delivered to your email
- Save 200+ hours of listening and note taking
- Grow any tech startup, app, or SaaS business
- What you get: 20 PDFs + Bonus
- Free Lifetime Updates
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More reviews..
Real results from founders, builders, and investors ..
"The ElevenLabs story about users pasting novels into their demo was exactly the reminder I needed: stop over-engineering and watch how people actually hack your product. I realized users were exporting our reports to Notion and building their own workflows. That insight alone unlocked a new monetization path — instead of adding 10 shiny features, we built a dead-simple Notion integration and instantly doubled retention. The bundle didn't just give me tactics — it gave me a new way of observing my own product."
Rafael D.
SaaS Builder
"We were stuck at $1M ARR for almost a year. The Replit + Perplexity growth loop examples gave me the missing mental model. We built a lightweight referral loop inspired by Perplexity's shareable answers, and in 3 weeks our activation doubled."
Melissa R.
Growth Lead at B2B SaaS
"Reading Wiz's journey from $0 to $100M ARR felt like a private masterclass. Their founder-led sales sprint hit me especially hard. I'd been relying on junior SDRs to sell our enterprise product, which was a mistake. I took 25 calls myself, heard unfiltered objections, and realized we were pitching features instead of ROI. We rewrote the deck to highlight cost savings, landed our first $50K pilot, and now have two more enterprise contracts in the pipeline. This one case study more than paid for the bundle."
Sonia R.
Security SaaS Founder
"Reading Deel's story taught me to pivot faster. They dropped blockchain in a week once compliance pain became clear. I killed two side features we were dragging along, freed up bandwidth, and closed three paying clients in the same month."
Nikita S.
SaaS Founder
"I've wasted hours reading fluffy Twitter threads. This bundle cut straight to signal — 20 case studies, each with hard lessons and action steps. I got more value in 2 days than in 2 years of following startup blogs."
Jacob L.
YC Alum
"Decagon's ROI-based pricing framework gave me the courage to raise prices. Instead of flat SaaS fees, I tied pricing to headcount replaced. CFOs stopped pushing back — they actually thanked me for making ROI obvious."
Clara P.
AI Tool Founder
"The real power of the $100M ARR Secrets isn't one story, it's the pattern recognition. When you read 20 different paths to $100M+, you start to see the same moves repeated. That's something you can't unsee."
Elena P.
Product Strategist
"The Scale AI case made me rethink our roadmap completely. We were obsessed with shiny features, but Scale won by owning the least glamorous workflows. We pivoted into compliance automation — not sexy, but it landed us two enterprise pilots. Sometimes the boring work is the billion-dollar wedge."
Nina W.
AI SaaS Co-Founder
"I expected a collection of random notes. Instead, it's a tight bundle where every playbook has a structure — snapshot, lessons, action steps. I've been using it as a checklist for my own startup decisions."
David R.
Growth Lead
"Figma's staircase UX gave me my favorite insight from the bundle: small wins compound into adoption. We redesigned onboarding to give users a 60-second win. Churn fell 22% — overnight."
Jorge A.
Product Manager
"As an investor, this bundle reshaped my diligence process. The Scale AI case showed me how 'owning the unsexy work' creates defensibility, and the Glean story reminded me founders must master GTM themselves. Now, when I look at decks, I ignore buzzwords and ask: 'What's your wedge, and what dirty work are you owning?' It's made my filters sharper overnight."
Michael T.
Angel Investor
"Together AI's open-source moat lesson was priceless. We open-sourced a small internal tool, thinking nothing of it. Three CTOs reached out within 72 hours asking about a commercial version. It was the most unexpected growth channel we've ever unlocked."
Lina P.
Infrastructure Founder
"Replit's '2-day MVP factory' gave my team a new standard. We hacked together a prototype using their sprint framework, tested with 20 users, and got more signal in 48 hours than the past 2 months of planning. It forced us to prioritize shipping over perfection."
Ananya G.
Startup Founder
"Harvey's prestige-first GTM flipped my perspective. Instead of wasting months chasing small logos, we focused everything on landing one anchor client. That single deal became our credibility wedge — within 6 weeks, five more firms called us inbound."
Matt F.
B2B Founder
"Cribl's 'enemy-building' positioning was a wake-up call. We stopped marketing ourselves as 'the next-gen alternative' and boldly positioned against legacy vendors. Engagement instantly spiked because prospects finally knew what we stood for."
Raj K.
Data Infrastructure Founder
